Luxury watch brands that hold their value

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Luxury watch brands that hold their value

Like cars, watches have been known to lose their value the minute they leave the showroom. While this is largely true, some luxury watch brands retain value well, and some actually appreciate in value. Trying to discern the future value of a luxury watch is nearly impossible, but making informed decisions based on past patterns can help you identify which watch brands generally hold their value. Below, BriteCo looks at eight watch brands to consider if you’re in the market for a timepiece.

Rolex

A pioneer in watchmaking since 1905, Rolex is the manufacturer of some of the best investment watches. Some of the best choices include Submariner, Oyster Perpetual, and Deepsea, because of their resale value.

Patek Philippe

With a legacy lasting almost two centuries, Patek Philippe is associated with class, sophistication, and exclusivity. Using intricate techniques, the brand assembles different components in-house using professional artisans. These make their products extremely valuable in the market. For the best picks, go for the Chronograph, Philippe Nautilus, and Aquanaut.

Cartier Paris

Cartier Paris has reached heights of fashion and status in watchmaking, and its timepieces definitely stand the test of time. A new Cartier watch in the U.S. starts around $5,000-$7,000 for smaller steel/quartz models and rises to between $7,000 and $15,000 for iconic steel automatic or two-tone pieces. Solid-gold, diamond-set, skeleton, and high-jewelry models range from roughly $15,000 to $50,000+, with rare complications reaching much higher.

Lange & Sohne

This luxury German watch brand has been perfecting its craft since 1945 and believes in self-sufficient work practices. Every component is designed and developed in-house using either silver or nickel. Expert artisans carefully assemble each piece with care to ensure perfection. Though newer models don’t retain their value in the short run, older models resell quite a lot.

Jaeger-Le Coultre

This is another well-known watch brand that features beautiful designs. Watch collectors consider the brand a fantastic investment. The company has manufactured some of the most highly prized and respected watches in the market. Jaeger-LeCoultre models that are very likely to hold their value include Duoplan, the Atmos, Master Control, and Memovox Polaris.

TAG Heuer

Established in 1860, TAG Heuer is a luxury watch brand known for its diverse variety of watches as well as its foolproof marketing. Chris Hemsworth and Elvis Presley are just a few personalities who have owned a TAG Heuer watch. Their watches maintain a unique vintage quality, as well as a functional design that is very consumer-friendly. When it comes to holding value, the recommended models include Monaco, Monza, Carrera and vintage Heuer, select Autavia references.

Omega

Omegas are a popular watch brand that holds value well, while not being as costly as some of the other brands discussed. Buzz Aldrin wore an Omega watch for the first moon landing, and Omega still continues to manufacture high-quality, in-house assembled watches. Recommended models for investment include Speedmaster, Omega Seamaster or the Constellation.

Richard Mille

Richard Mille is a Swiss brand established in 2001 that has since become associated with renowned athletes, particularly race car drivers. The company has pioneered various watch-making technologies, like sapphire crystals, carbon nanofiber baseplates, as well as a complex G-force sensor. The price tag for Richard Mille watches ranges from $120,000 for entry level to over $3 million.

If you are smart, strategic, and aware of the trends in the watch market, you can invest in timepieces that can reap rewards over time.

This story was produced by BriteCo and reviewed and distributed by Stacker.